Introducing a Star Sponsor
Throughout the year, a Whakatāne Kiwi Trust ‘Star Sponsor’ will feature here.
Gourmet Burger Kitchen (GBK), based in the UK, was founded in 2001 by three Kiwis a long way from home. One evening, a documentary presented by Stephen Fry happened to catch their eye when it highlighted the plight of kiwi, a distinct reminder of the team’s heritage. They contacted Tourism New Zealand, which put them in touch with the Whakatāne Kiwi Trust.
All sorts of sponsorship ideas were bandied around, until a rather unique deal was made: customers have the option to donate 25p to the Whakatāne Kiwi Trust if they purchase a Kiwiburger. Over 2000 Kiwiburgers are sold each week, which equates to about NZ$20,000 donated annually!
The association between GBK and the Whakatāne Kiwi Trust was marked when the GBK team adopted their first kiwi, named Aotearoa. They nicknamed him, quite aptly, ‘Beetroot’ (a traditional ingredient in the Kiwiburger) and he was released into the wild in 2010.
Thanks GBK, your creative sponsorship means a great deal to the survival of Whakatāne kiwi!
*GBK have set up a charitable trust account with the Charities Aid Foundation (‘CAF’) in order to receive the voluntary contributions made by GBK customers in support of the ‘Whakatāne Kiwi Trust’. CAF is a registered UK charity which facilitates charitable giving (Registered Charity Number 268369). The contributions made by GBK customers will be paid to the said charitable trust account held at CAF and at least 98% of monies received into that account will be paid directly to ‘Whakatāne Kiwi Trust.